There are many marketing techniques that appeal me with logic. When advertising I am more apt to buy a product if it is appealing to the financial side. When I am shopping, especially because I am a college student, I am always concerned with saving money. I want a product that will give me the most bang for my buck as they say. When products are advertised as being green I think that is great but because I am a poor college student I can't afford to spend the extra money to try and save the planet. There are many different ways to advertise because there are many different types of people. Everyone has different concerns when shopping and they change with the different phases of life. For some green products may make them more appealing, but for others they may be more concerned with the safety of the products they are purchasing for the family. It is up to the company to know who and how they want to appeal in order to make the biggest profit.