Marketing

“Nutrition” is a recent marketing trend for food. This trend is based upon trying to sell people food because it is nutritious and therefore good for you to eat. So it plays on people’s desire to be healthy.

I would say that I haven’t fallen for it. The thing about it is that it isn’t that I don’t want to be healthy, because I do. For me the thing is that I have always ate “unhealthy” food and still managed to be healthy. Also, most of these nutritious things taste terribly bad to me, especially the “nutritious” candy bars.

Generally I buy whatever taste good to me. So if I happen to be craving a Reeses Cup, as I often do, I get a Reeses Cup. In my case I would say that marketing doesn’t play much of a role in what I buy, as far as food is concerned. This is because I generally buy the food that I’ve always bought. I might try something new if it looks tasty in the picture, which is a form of marketing. So other than the visual part of marketing I don’t feel effected by ads that say “nutritious” or “tasty” because it all depends upon the picture (and maybe what happens to be in it on the ingredients part).