Media Influences

One of the biggest marketing trends in todays society deals with alcohol. Beer commercials always associate drinking beer with having a great time with friends, partying, dancing, girls (which attracts guys). These commercials make it seem that drinking beer is a wonderful way to have fun. I know that many people do not realize that this idea is influenced by Bud Light ads, but a majority of people--especially college students--adhere to this notion. The social life a college student pertains a lot to drinking because the media portrays it as a way to have fun. I must admit that I have fallen for this trend several times, as I am sure that a majority of the people in this class have also. However, this trend, as well as others, is not a fact. There are many other ways to have a good time with friends, even in college. Going to Buffalo Wild Wings to watch a basketball game is one of my favorite activities, for example. Even though there are always other ways of having fun, the marketing strategies of alcohol companies have a huge impact on what people buy.