Beauty in Ads

Beauty, as the reading assignment said, is in the eyes of the beholder. This is very true, and in the world of advertisment, the goal is to alter the mind of the person that is looking at it. Without being able to change the view of the person looking at it, the company would be unsuccessful at promoting their product and getting it sold. I think that advertisements and movie's in general are able to alter the view of beauty in society. This is because many people in society look up to celebrities, and therefore look at beauty the same way they do. Usually the models I see are very skinny, blond, and look very young. If you pay close attention, the usual flaws seem to be covered up. Usually these women advertise for brands for both men and women. An example would be Axe for a men's product, and Victoria's Secret for the women's product. Depending on what the product is, I may or may not pay more attention to people who look normal. Aesthetic standards do change between race, culture, age and gender, because just as the reading said, beauty is in the eyes of the beholder. And therefore, if the culture is more focused on family, then the beauty would not focus on being overly thin as much. I think that the ads focus on Pathos since it focuses on the emotional aspect of people.