Changing the face of Ads

I think that the effort that Dove is putting together to change the thoughts that Americans have about models is definitely a valiant one but I think that it won't change the image of physical beauty in America. People have long been exposed to images of good looking people in an attempt for companies to sell their products and I don't think that idea can be altered by one company, no matter how hard they try. The models that are in magazine ads are good looking and fit and depending on the product they're advertising would depend on how much clothing they're actually wearing. Like for an old spice ad the guy that's advertising the product is in a swimsuit and on a beach. I think that if the ad were to feature people that looked more average then it would lose it's appeal, people wouldn't really notice it right away. One of the reasons why ads use good looking people is because there are people that just flip through magazines and if they want to get their ad looked at they need to have something that will grab the readers attention immediately. I think that the idea of the Dove ads of advertising their product made for women using the women that actually use the product as models is a great idea but I think it may also limit the audience that sees the ad because of the fact that it's not as visually appealing as some of the other ads in the magazine.