Advertising

Advertising in general has certain techniques that help to sell a product. When looking through most ads in a magazine, whether it be for men or women, the people portrayed are usually the ideal image of beauty. Advertising companies use these people because they believe it will help them sell more of their product. They want people to believe that if they use that product they can be like the person in the ad. All skin care ads use people who don't really need it or use it to show how well it works. But in my opinion an ad works best when it can be proven and that is why proactive ads seem to be more effective than other skin care lines, because it uses celebrities before and after images.
There are many advertising techniques that can be used to lure consumers. In my opinion the dove ad is effective because it goes against the norm. Dove is being realistic in that not all women look like models or actresses. When they say it makes every women beautiful I believe it because of the average women confident in their own skin. Advertising is one one of the main reasons people worry about their image because they are trying to be the perfect person in the ad, which results in people buying the product. It is a vicious circle that makes people worry about their image yet makes the products company very wealthy. If ads used more average people, I am not sure the company would make more money but people would be a lot less self conscience.