Nice try Dove

Being that advertisements are a large portion of the media that individuals are constantly bombarded by so that money can be made by selling a product or service, it is logical that the image of physical beauty could easily be altered through such images. By seeing advertisements everywhere suggesting an ideal body figure, the multitudes of people viewing these images could easily see it as a new standard or at least something they desired to be like. Since the company’s themselves are creating ads that make the consumers interested in their product, they aren’t going to put up some average Joe they are going use some gorgeous model that people want to be like.
Depending on what the targeted market of product is, will change the ad dramatically. In the case of the “Dove ads” trying to relate to “real beauty” it is still parading one’s physical shape though it is toned done by about 20-30 years to back when the ideal body was a bit different. Will it have an affect on the how the general population views the desired body type to be? Not much really, when movies and television are still using casts consisting of beautiful people of today’s standards.
To address the issue that if the individuals in adds were like every day people it wouldn’t change the consumer to buy the particular product in my opinion. Because most people are dissatisfied with who they are and are seeking to better themselves and invoke some sort of change. So basically I doubt enough people are happy enough with themselves to “give up” and accept their fated existence. Though it is obviously an emotional appeal to us that they are accepting who they are and so should we. What I find funny is that if their new ad design fails they will just go back to how the rest of the market is advertising because at the center of it all, its just about money and not about some positive change to society.