Tuesday, March 30, 2010
I've been ...BAMBOOZLED!?!
To be honest I can’t really identify any marketing trend, so I’ll go with the greenwashing example and generalize to any other market trend. I’ve deeply fallen for these apparently schemes by large corporations to deceive me and profit from my naivety when believing in their credibility. I mean if the product is advertising some sort of change be it no trans fat or organic doesn’t that mean that the product in some way shape or form is meeting this criteria they are advertising. I am more than willing to make the decision to buy some more politically correct brand that is parading the fact that they are donating to some charitable cause, since they are? I thought false advertising was illegal and the government was attempting to regulate it in some regard. So I didn’t think there was a reason to doubt the motives of brands, but maybe that’s because it’s food and I’m going to have to eat one thing or another so what does it matter if it wasn’t exactly the right choice? At least I made an attempt in supporting the right thing, besides I'd prefer to indulge my ignorance and believe that goofy character on my organic cheese puffs and taste the sweet satisfaction of good karma mixed with cheesy goodness.
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