Advertisements can definitely alter the image of physical beauty. Ads which talk about products that are supposed to make you look better feature models, who because of such ads are now the bar for beauty. You have to look like them if you want to be beautiful. In magazines you usually see fit, relatively attractive individuals so that the product will sell more. Sex sells, everyone knows that. I do pay more attention to ads of people that look like me because I can relate better, they usually know exactly what audience they are targeting and most of the time get a model that fits their audience. So when I see a pro-football player, being someone who plays football will automatically be drawn to the add. Dove ads work by making it seem as if you were to use these products you would be as beautiful as the models who star in their commercials. They make it seem like they have the secret to better skin, when in reality its all basically the same stuff. They're way of logic is "look these beautiful models use dove, you should too."