The marketing trend i have fallen for is the "100 calories" snacks. Anytime I go to the store to buy a snack, which I do alot, if I am getting something and I see that they have it in 100 calorie packs, I get the 100 calorie pack. Even thought I know that some of those snacks were always around 100 calories and that they may contain things that are worse for me than calories ( e.g. sorbitol a sweetner which has low calorie but releases gas that expands the stomach) I still get them. It makes me feel as if I am doing good for my health. In addition, to that buying those products gives me the impression that people will view me in a "higher" light.
When they market these 100 calorie snacks they create images on the box that are connected to other health things. For example, a box might have a measuring tape tied in a tight loop signifying a small waste or the snack might be endorsed by an organization, such as 'Steps to a healthier life.' Those are the tactics that force me to by the snacks.
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