Sunday, March 28, 2010

Marketing Trends and YOU!

The most notable marketing trend, a little bit bigger than greenwashing I think, is the weight loss marketing trend. It's rather hard to say whether or not I have fallen for this trend; I have bought and preferenced lower calorie (and inevitably more expensive foods) just for the sake of them being low calorie foods, but I'll more often buy whatever food I want. So, I guess I've fallen for it slightly, but not much and not often. In effect, I do not believe that the weight loss marketing trend has influenced my purchasing decisions to any significant or lasting extent, despite how heavily they are advertised at Americans.

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