Marketing Trends

I hadn't really given it much thought before now, and this made the task of thinking of marketing trends I've noticed exceedingly difficult. We all know about the "Go Green" movement, and the shameless marketing that took place soon after. Living "Green" went from a practical solution to our environmental problems to being a sort of status symbol. Oh, sure, there are plenty of people who genuinely care about the environment, but then there are those who never once gave recycling or keeping cleaning products out of the water a thought, until going green was the thing to do.

Weight loss and Nutrition are also pretty big trends when it comes to grocery shopping, and two that I'll have to admit I've fallen into before. There have been a few times when, while shopping for myself and my boyfriend, I would pass a display for "100 Calorie Packs" of some of our favorite snack foods, and I would think to myself how guiltless snacking would be if we bought these instead of the regular packages of the same snack. Of course, these are about twice as expensive, and we'd still end up accumulating the same number of calories regardless of how they were packaged. Another trip to Wall-mart, and I found myself listening to one of those video ads in the grocery section telling me how healthy and happy my kids (or rather, my picky boyfriend) would be if I bought them Chef Boyardee ravioli, because it tastes great and contains a full serving of vegetables in every can. I actually still feel like I should buy some the next time I go to Wall-Mart. When this type of media is popping up everywhere you look, and worse yet, half your friends and family are buying what the media suggests, it's difficult not to get caught up in it.