Marketing Trends

I think that one of the biggest marketing trends would have to be the whole baked goods trend for chips. It can definitely go along the same lines as "greenwashing" and the primary reason that I would follow such a trend is because of the fact that the chips that are baked are somewhat healthier than the regular chips. I think another thing has to be that I like the way that the chips are made makes them crispier which makes the chips appeal to me. I think that the marketing spin of the chips being so much healthier than the regular chips was what drew me to them initially but after I already had them and liked them more than the fried chips I continue to buy them.