It depends.

I've looked through one of my favorite gamer magazines, and I noticed a specific trend about the ads about body care.  They often portray a male figure feature after supposedly using the product, lets say axe shampoo, and a female figure seeming to be magnetically attracted to him, often right next to him "fondling" his hair.  Now this would seem no different than any other advertisement, but its the fact that its in a gamer magazine.  They are trying to appeal to the stereotypical hardcore gamer who plays games non stop and showers once every couple days.  The figures seen in the ad are good looking, you know, the man might not have a shirt o and he is probably fit, and the woman is dressed, well, in a very hot way so to say.  These ads seem to try and make the gamer think about him, or her, self in comparison.  These ads dont really appear to vary to different race in any way because anyone can use them.  However when it comes to the Dove ad you notice that pretty much every culture seems to be portrayed, kinda to say blatantly that anyone can be like this.  As for age, ya gamers run a certain younger age group from teens to eh, mid 30's or maybe a little older, and the ads reflect that by using people that look like they are in their twenties.  Finally, if they used someone like me or a friend or family, it would probably not work as well on me, i want to see what i dream of being not what i will actually be like if i use it.  I feel the idea behind ads like this is to make us want to be something else, what's on the page.