Advertisements

I think that advertisements like Dove can alter the image of physical beauty in America to some viewers but not others. To some it may be a reality check, or like a breath of fresh air to not see the typical model but to the rest of viewers they may find the product less appealing because there isn't some beautiful celebrity or model endorsing it. Looking through Cosmopolitan I saw mainly celebrities and models in the ads. They are wearing designer clothes and they appear physically perfect to the viewer of the ad. Most of the products advertised throughout this magazine are perfumes, clothes, and makeup. Personally, in most cases I would rather see someone who looked like me and those familiar to me when selling something because it would feel like it was geared towards me. Then again it would take away the glamour aspect of wanting it, like when seeing a Victoria's Secret model in a magazine every girl thinks I want that because I want to look like her. Aesthetic standards do vary by race, culture, age, and gender due to the fact they may be looking for different things in a product or ad but overall people want to desire what they see in the ad no matter what their background. Dove ads works to appeal to their audience in the sense that they gear their products and image towards everyone, no matter what race, age, culture, etc.