Marketing Scams

In today's world, we are constantly getting bombarded with advertisements and commercials to buy the latest products. Since the main purpose for all of these companies is to sell their products, every product that we look at has a scheme behind it. The question at the end is whether or not you buy the product for the reason that the companies are telling you. I tend to be very selective when it comes to buying products. Rather than just listening to what others tell me about them, I like to look at it and use it before actually making a decision to buy it. In this sense, I do not fall for products do to what the manufacturer is telling me about it. A good example would be Apple Inc. which have become very successful over the past few years. While they provide great quality products, they need to sell more, and therefore give you reasons for why you should get rid of your old, and still working computer, for one of the newer ones. Although the computer you have is still running well, they manage to grab the customers attention by showing them all of the useless accessories that have been added to it. They get the consumers to believe that these differences will help with their everyday lives, while in reality this is not true. When it comes to computers, I do not buy another one until it is necessary to. Therefore all of the advertising campaigns that are started do not have a very large affect on me.