Ads

Ads everywhere are influenced by body type and looks. In Sports Illustrated magazine, a lot of the ads use beautiful models rather than the everyday woman in the Dove ads. The girls in Sports Illustrated magazines are the models who are tan, tall, slender, curvy, and sexy. The Dove ad, however, utilizes the look of a common woman, someone who a vast majority of women can relate to because not every girl looks like a bathing suit model. This strategy works for Dove because it sells soap products. However, it would not work for such things as cologne or axe shampoo and deodorant because it is trying to attract a different audience. The audience for cologne and axe is mainly teenage guys and men in their twenties and early thirties. They would much rather buy a shampoo that causes all girls around you to jump on you than other shampoos. For example, I would pay more attention to a beautiful model with a bathing suit on than the women in the Dove ad. Dove can try and change the image of beauty through their ads but I don't think they can change the image of beauty in ads. Beauty in ads is more of a sex appeal than what some people may consider true beauty of a women. But no ad has the ability to change that view in my opinion.