Marketing to Me.

One trend that I have noticed lately is that companies that make body wash and deodorant are making products tailored specifically to men. While this isn't new, they try to discourage other products as girly, and that theirs is the only one that will make you masculine, and therefore attractive. You can see this from people like Axe, Old Spice, and Suave. Personally, I haven't fallen for any of these types of campaigns. If I'm going to buy something like that, I'll do it on a need basis, and choose whichever one I want based on how much I like how it works or smells.

Usually when I buy something, that isn't a video game, it's because I need it. Because of marketing, I will usually look into the big company's product first, but I make my decision to buy based on which ever one I think will work the best for the lowest price.