Marketing

In the recent years, our world has continued to become more and more advanced in the area of technology. As you watch commercials and read ads, it's as if you're being brainwashed by the companies. They are constantly coming up with new ideas and ways to improve upon what already exists. By them finding new ways to grab your attention and appeal to their audience, it's hard not to fall into the trap and naturally, everyone wants the most up to date product. For example, it seems as if whenever you get a new cell phone, a newer and better one comes out so you feel obligated to upgrade. I just fell for this but so has everyone else which is a part of why I did because everyone in my surroundings has the newest touch screen phone and you don't feel with the times if you don't. By constantly adding new applications and features to phones, companies are able to sell more phones and make bigger profits.

Usually, I don't like to buy products that I see on tv. Instead, I like to go to the store and be able to physically handle the product before purchasing it because it makes it feel "real" and I can see what it's like myself rather than listen to others persuade me to buy something by only listing off it's good features.

Identify a marketing trend, like “greenwashing” food. Have you fallen for it, like Severson? Why or why not? Which products/services do you buy, and why- do you think marketing (or “spin”) plays into any of your purchasing decisions?